Vinyl Redesign

Design: For this project, I redesigned Lady Gaga’s Born This Way vinyl packaging with an illustrative and artistic approach. I transformed some of Gaga’s iconic poses into stylized illustrations, paired them with expressive typography, and incorporated hand-drawn doodles throughout the design. A black-and-white color palette was used to create strong contrast, while elements like lightning bolts and imperfect linework reflected Gaga’s bold and rebellious brand identity.

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Marketing: If this vinyl redesign were developed as an official release, I would market it as a limited-edition collector’s item aimed at both Lady Gaga fans and vinyl enthusiasts. The campaign would focus on the exclusivity of the artwork, highlighting the hand illustrated aesthetic and unique reinterpretation of the original album. Teaser content could be released across social media platforms, showcasing close-up details of the illustrations, typography, and doodle elements to build anticipation before launch.