Logo Design

Design: I created this logo series as an extension of the original Baltimore Orioles brand, with a focus on engaging younger fans. While the existing Orioles logo has a bold and competitive personality that aligns well with the team's identity, these concepts were designed to be more approachable, playful, and kid friendly. To increase versatility, I developed multiple variations of the mascot in different situations, such as eating popcorn or catching a baseball. This allows the designs to connect with a variety of fan experiences while maintaining a cohesive visual style.

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Marketing: From a marketing perspective, these logos could serve as the foundation for a dedicated Orioles Kids Club, helping the organization strengthen its connection with younger audiences and families. The designs could be featured across a children's merchandise line, including apparel, accessories, and collectibles, while also extending into the ballpark experience through items such as souvenir cups, kids meal packaging, and promotional giveaways. By creating a distinct brand experience for younger fans, the Orioles could foster long-term loyalty and make attending games even more appealing for entire families.