Brand Creation/ Identity

Pulp Pop

Design: PulpPop was designed as a vibrant and approachable juice brand that makes healthy living feel exciting rather than intimidating. The visual identity embraces bold colors, playful typography, and fruit-inspired illustrations to create a sense of energy, positivity, and fun. Bright yellows, pinks, oranges, and greens work together to evoke freshness and optimism, while the retro inspired graphics give the brand a unique and memorable personality. Every design element was created to reflect PulpPop’s mission of making nutritious choices feel accessible, customizable, and enjoyable for customers of all ages.

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Marketing: PulpPop would be presented as a lifestyle brand that celebrates creativity and self expression through healthy food and beverages. The brand's customizable drink experience allows customers to mix and match juice bases, smoothie blends, and specialty “pops,” creating opportunities for interactive campaigns both in store and on social media. Influencer content, seasonal flavor drops, and limited-time "Pop Creations" could encourage customers to share their unique combinations online. By focusing on fun, color, and personalization rather than strict health messaging, PulpPop can attract health-conscious consumers while also appealing to a broader audience looking for a fresh and enjoyable wellness experience.