Brand Design
Salt & Stamp
Design: I created this brand as a clean, monochromatic identity that captures the carefree, relaxing feeling of a day at the beach. The design centers around postage stamps symbolizing travel, discovery, and the excitement of exploring new coastal destinations. By keeping the visual style minimal and cohesive, the brand feels timeless, approachable, and easy to recognize.
Marketing: Looking ahead, I’d love to expand the brand into collectible candle and matchbox sets inspired by different beach destinations. Each set would feature unique postage stamp artwork tied to a specific location, encouraging customers to collect their favorite beaches or pick up a new design while traveling. This taps into the growing popularity of collectible products, while creating a meaningful keepsake that blends scent, design, and travel memories.