Social Media Project

Design: This project was completed during my senior year of college in partnership with a local bakery, Levé. The objective was to develop and manage a social media platform for the business over a 60-day period while increasing brand awareness and audience engagement. For the Instagram account I created, I developed a warm and inviting visual identity that reflected the bakery’s handcrafted products and welcoming atmosphere. The content strategy incorporated a cohesive color palette of browns, tans, and soft yellows, complemented by a mix of custom graphics, product photography, and behind the scenes baking vlogs. By combining visual storytelling with authentic content, the account provided followers with a closer look at the bakery’s process, products, and brand personality.

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Marketing: Along with creating a social media page, I also created a full brand analysis to see where the company's strengths and weaknesses were. The primary goal of this project was to increase Levé’s online presence and create meaningful engagement with both existing and potential customers. The only online presence the bakery had was through Facebook. Through consistent content creation and strategic posting, I worked to showcase the bakery’s products, highlight its unique brand story, and build a stronger connection with the local community. The combination of product focused content and behind the scenes videos helped create a more personal and engaging experience for followers, ultimately contributing to greater brand visibility and audience interaction during the campaign.